Oreo has provided the coordinates of the vault, 78☀8’58.1″N, 16☀1’59.7″E, which places it near the Svalbard seed vault. Each cookie pack is wrapped in protective Mylar. In another post, Oreo explains that the vault also contains vials of powdered milk, which reportedly only need to have powdered snow added before being ready to have Oreos dunked in it. According to one post, “Each cookie pack is wrapped in protective Mylar which can keep our cookies safe from temperatures of -80☏ to 300☏.” Oreo explained the vault and how it’s protecting Oreos on its Twitter account. While it’s unlikely that the asteroid would even survive entering the atmosphere, Oreo apparently isn’t taking any chances. We built the Global OREO Vault into the p. It is located above the permafrost line, placing it in the Arctic Circle.Īccording to Oreo’s video, the vault was also created specifically in regards to Asteroid 2018VP1, which has a slight chance of hitting Earth’s atmosphere on Nov. Oreo Cookie - Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure. According to the seed vault’s website, it is a storage facility for various seeds that has been designed and built to withstand both natural and manmade disasters. Asteroid 2018 VP1 is scheduled to graze Earth. Oreo Oreo, maker of the legendary chocolate-and-creme sandwich cookies, may be overreacting a little. In a video published on its YouTube page, Oreo says it was inspired by the Global Seed Vault in Svalbard, Norway. The Global Oreo Vault is located in Norway. Now, the makers of Oreo have ensured that the popular snack will live past any possible asteroid strikes. The threat of asteroids striking the Earth and causing a global catastrophe has inspired some groups to build bunkers to not only protect survivors but also to ensure the safety of certain plants and animals. YouTube influencers feeding kids unhealthy diet habits with junk, fast foods Now, Oreo is joining the cast of snack foods that advertise to us while also reminding us of our own mortality amid a particuarly challening year amid a pandemic with an asteroid-proof doomsday vault in Norway.Longest domestic flight in US will take off again in DecemberĬat learns new 'trick,' ends up flooding owners' home In fact, "#blockMrPeanut" went viral among critics. Peanut funeral-slash-Superbowl commercial after Kobe Bryant's death and went on to expand the bizarre universe of the mascot, explaining that "when a nut like me completes its life cycle, our spirit moves to another shell." 1y Every time I see this article or picture, Im surprised its not a joke.Peanut before reincarnating him as Baby Nut, now known as Peanut Jr. New ‘Global Oreo Vault’ in Svalbard, Norway 167 comments 96 Upvoted This thread is archived New comments cannot be posted and votes cannot be cast Sort by: best View discussions in 2 other communities level 1 NocturnalEcho The IHOP stunt worked, but it looked tiny in comparison to Planters' campaign, in which it killed off mascot Mr. Inside the Global OREO Vault, cookies have been sorted into Emergency OREO Ration Packs, protected by durable casing and accompanied by powdered milk, the Oreo brand tweeted. "Literally everybody in the world now knows that IHOP is now selling burgers," IHOP's president, Darren Rebelez, told Business Insider at the time. The Seed Vault was established to store seeds from around the world in case of a catastrophic event, such as a natural disaster or war. In 2018, IHOP changed its name to IHOb: International House of burgers, dropping the pancake-centric name. Today, even advertising campaigns that would have once seemed novel are passe. In this media landscape, it's not surprising that Oreo commissioned a "doomsday" vault to preserve the iconic cookies in case of an asteroid.
Pictures of delicious looking sandwiches aren't enough - brands have to start chicken sandwich wars, and carry the battles out on social media. Oreo is following in the footsteps of recent marketing gimmicks, like Planter's Baby Nut or IHOP rebranding as IHOB.Īs the world grapples with a pandemic and speeds towards irreversible climate change, old advertising tactics don't work like they used to.
0 kommentar(er)
